All posts in Things we like

Best creative campaigns of 2012

2012 has been an outstanding year for creativity so I thought I’d share a quick roundup of my favourite creative campaigns.

1. Red Bull Stratos Space Jump

This was truly one of the standout events of the year. With over 8 million people concurrently watching Felix Baumgartner jump from space this was not only another great step for human ingenuity but also a great campaign from Red Bull. Twitter was abuzz with second by second coverage of the event with most tweets having the hashtag #RedBull featured. The company has yet again proved that it can stay at the forefront of peoples minds for awesome events and content.

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Ira Glass on Creative Work

I keep coming back to this video and I think its message is one that applies not to just creative industries but pretty much most industries. You have to do A LOT of work to get good. It’s about perseverance and a drive to keep learning along the way. There is no substitue for hard graft and when you finally look back at where you started out it’s always amazing to see how far you’ve come.

It’s the journey, not the destination that counts, so make sure to enjoy it.

Making a case for optimism

When was the last time you turned on the news and didn’t see a story about a crisis or a brewing disaster? The modern media can often make it hard to see a bright future ahead of us. However, I’m constantly reassured when I turn the news off and start looking to the pioneers and innovators in the world today. There are truly remarkable breakthroughs coming through in science and the arts every single day but it can be hard to notice them with main stream news trying to be the loudest person on the room. Luckily, the internet is on hand to provide plenty of stories of good going on in the world to uplift you and to help keep you going.

At Concept Cupboard I am constantly reassured that I can remain optimistic through the energy and enthusiasm in which our young creatives throw at problems and challenges. They truly are some of the future leaders and innovators in their field and it is a privilege to see them designing and building the shape of our world to come.

Each new generation comes along and perseveres against the difficult circumstances in which it finds itself and this will carry on for as long as time. This thought was sparked by a TED talk given earlier this year on why we should remain optimistic. It really is an inspiring talk and I highly recommend you take the time out to watch this. Continue building a better future.

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Henry Millers Commandments

Henry Miller

I stumbled across these commandments from Henry Miller the other day an thought that they are principles not just to be used for writers, but for everyone. Take what you can from these wise words.

1. Work on one thing at a time until finished.

2. Start no more new books, add no more new material to “Black Spring.”

3. Don’t be nervous. Work calmly, joyously, recklessly on whatever is in hand.

4. Work according to Program and not according to mood. Stop at the appointed time!

5. When you can’t create you can work.

6. Cement a little every day, rather than add new fertilizers.

7. Keep human! See people, go places, drink if you feel like it.

8. Don’t be a draught-horse! Work with pleasure only.

9. Discard the Program when you feel like it — but go back to it the next day. Concentrate. Narrow down. Exclude.

10. Forget the books you want to write. Think only of the book you are writing.

11. Write first and always. Painting, music, friends, cinema, all these come afterwards.

Commandments via Lists of Note


Pleasure in the job puts perfection in the work

Guest post written by Iona at Mercer Design.

Your work is going to fill a large part of your life, and the only way
to be truly satisfied is to do what you believe is great work. And the
only way to do great work is to love what you do. If you haven’t found
it yet, keep looking. Don’t settle. As with all matters of the heart,
you’ll know when you find it. And, like any great relationship, it
just gets better and better as the years roll on. So keep looking
until you find it. Don’t settle.
Steve Jobs

I read this quote by the late Steve Jobs the other day, and felt blessed that I had found a career path which makes me happy. But did I always know I wanted to be a designer… eeer no!

I went through a succession of ideas from childhood to university…
these included being a nurse, doctor, marine biologist, film maker, actress, photographer… and the list goes on!

When it came to crunch time for university though, I still didn’t know what I wanted to do as a career but my mum offered some great advice. She said do what you think you will love, because even if you don’t end with a career at least you will have enjoyed the next 3 years not wasted them. I took this on board and followed my heart into design, not knowing where it would take me or even if it was the career I wanted.

This was a really good decision as by the end of the first year I knew design was the right career for me. I still have many other hobbies which interest me and I did work as an underwater videographer and travel writer in between design jobs too, but I know this is what I love the most.

I guess being a designer is exciting to me, no two days are the same. In the same way an actor or actress researches a role and may feel like they get the chance to work as different people; a designer gets to do the same. For each new client you must research the company and understand their business in order to create effective design. This can make you feel you have a career in several fields as you immerse yourself in different brands for different projects.

I think it is important to love what you do, and like Steve said ‘if you haven’t found it yet, keep looking. Don’t settle’. It may be very tough to find jobs at the moment, and you may have to do some where your heart is not in it… but don’t give up finding the career for you, it will benefit everyone as Aristotle puts it: ‘Pleasure in the job puts perfection in the work.’



As expected, Google Glass looks epic.

Google Glass

There have been rumours abounding for some time now over one of Googles most exciting project to date. Google Glass. This is the vision from Google to release you from technology as they state here.

“We want you to be less of a slave to your devices. It’s been really liberating and I’m really excited to share it with all of you.”

If you’re still curious as to what Google Glass is, let me elaborate. It’s the product from Google X, the division tasked with ‘shaking things up’, that will essentially bring a computer and all the wonderful things that entails to your vision. Imagine a friendlier version of what the terminator sees (for now).


This technology really excites me. Imagine the possibilities that come from being able to record snippets of your life, overlay information over the real world and so much more that hasn’t even been thought up of yet. Most importantly though, it might mean I don’t walk into so many lampposts while trying to use augmented reality to make a virtual sandwich appear whilst waving my phone wildly in front of my face.

The glasses are still in development but Google put on a spectacular display on what they can do already in this video which has to be the best product demo I’ve ever seen. They’ve announced that the glasses will be able on sale to Google I/O attendees for $1500, and limited to the US at the moment. I’m sure they’ve got a lot more work to do yet but they’ve taken a smart strategy in using the crowd to work out the kinks.

Creativity: Some highlights from Google’s latest Think Quarterly

Here at Concept Cupboard we love creativity, it drives what we do. We also love Google’s think quarterly publication. If you haven’t stumbled upon this gem before it basically brings together a varied and very forward thinking collection of articles from experts in the particular field that each quarterly release makes its focal point. We wholeheartedly recommend that you take a look at the content in full but these are some of our highlights from this particular issue. Enjoy!

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10 Principles of Good Design – Dieter Rams


Dieter Rams has been one of my favourite designers for a long time now. Part of the reason for this was finding and appreciating his 10 principles for good design. Here Dieter outlines a number of guidelines, and I would always interpret them as guidelines, when striving to achieve not just good, but great design.
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Must Listen Podcasts #3: Our Favourites

Whilst podcasts can be useful tools of information to leverage in your working life, sometimes you need to change the beat of life a little bit. The following are some of the podcasts we continually come back to for sources of inspiration, a few laughs or just something that has us hooked by the ear.

#1 – Buzz Out Loud

This podcast is the one you need in your ear for a heart mix of geek jokes and tech news. Not taking themselves too seriously makes this one of my most loved podcasts of all time. The team involved consist of members of online tech news site CNET. They provide you with an informative and varied does of all things tech with their own quirkiness thrown in for good measure. My top tip for listening to this podcast is to watch it. If you can try and get the video stream for this just because of the characters involved.

Buzz Out Loud Podcast

#2 – Desert Island Discs

A bit of a classic really. Tune in for an eclectic mix of music as well as some truly incredible stories from the shows brilliant and varied array of guests. There are so many podcasts to choose from over the years that you probably better get one going whilst you read on about the rest on offer here.

Desert Island Disc Podcast

#3 – Friday night comedy

You can always expect some of the best comedic talent putting in a stint on this show. A lot of the time you’ll hear them taking a satirical view of the news as well, as it seems, whatever comes to mind. If you’re looking for a laugh then this is most certainly the podcast for you.

Friday night comedy

#4 – Tom Robinson Introducing…

On this show Tom Robinson, like the title suggests, introduces you to a collection of new tracks in his ‘album length’ show. He brings to the forefront some of the more obscure bands out there today but the quality he manages to rustle up is usually rather outstanding. If you love you music and haven’t been listening to this you could be missing a trick, start enjoying it now!

Tom Robinson Introducing…

#5 – Freakonomics Radio

Prepare to be enlightened from a diverse spectrum of contributors. Whilst you never quite know what your going to be getting with this podcast you’re sure to learn something from it. I’m feeling smarter already.

Freakonomics Radio

What do you listen to?

Got any podcasts that your passionate about? Let us know via the comments box below or connect with us on twitter @ConceptCupboard

New O2 store with dedicated workspace for business


A new O2 Store has opened on Tottenham Court Road, complete with a walk-in workspace for 75 people. It’s an awesome idea & shows how committed O2 is to its business customers. We’ve posted in the past about innovative new work spaces like Central Working & Co-Work and it is great to see another option pop up for startups to take advantage of.

The new store, located at 229 Tottenham Court Road, is a split level store. The ground level has all of the latest devices on display comfy consultation areas and an express till. The Workshop – at basement level – offers drop-in and bookable work spaces for up to 75 people and three O2 Gurus on hand offering free help and advice.

Here’s the full list on what is on offer:

  • Open Work Stations for up to 10 people with access to power and wireless printers
  • Customer Lounge with soft seating, tablet devices for browsing and free hot and cold refreshments
  • 4 x Semi-Private Meeting Rooms each able to hold up to 4 people with access to LCD screens for presentations
  • Seminar Room for up to 30 people in lecture format, featuring interactive white boards for presentations and seminars
  • Private Conference Room with interactive white board facilities for up to 10 people
  • Concierge Bar for customer enquiries and booking workspaces
  • O2 Guru Bar for support and advice, complete with product showcase area
  • O2 Wifi which will be free and open for all customers


O2 Store

Meeting space

It is intended that the seminar room will play host to weekly events designed to support and encourage local entrepreneurs and small businesses, working in partnership with organisations such as Start-Up Britain and Enterprise Nation. Hopefully Concept Cupboard too at some point.

The space really does look incredible & it certainly makes choosing a telecoms provider for your business a whole lot easier. O2 have gone all out to add value to their business customers & even though this is just one store in London I am sure other stores are planned in the near future.

It is definitely worth a visit. Not only for the facilities, but the networking opportunities & events. To find out more go to O2 ‘s Business website.

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